SICKNIFICANT

Startups in a Company – Conflict or Catalyst for Innovation?

SICK Sensor Intelligence Season 1 Episode 9

Startups are usually born in garages – not inside global tech companies. Or are they?
In this episode of SICKnificant, Patrick Bornstein and David Sonnenberg, driving Internal Startups at SICK, talk about how innovation is built from within.

Dicover how internal startups at SICK tackle real-world challenges – like automated luggage transport at airports – while navigating the tension between startup agility and corporate structure.

They dive into the upsides (speed, creativity, safety to fail) and the challenges:

  • Getting real market feedback inside a large organization
  • Navigating internal resources and corporate red tape
  • Balancing risk and reward for intrapreneurs

Tune in to discover how bold ideas thrive inside SICK: fast, hands-on and undeterred by the hurdles of innovating within a global company.